Dear lean entrepreneurs, intrapreneurs, and corporate innovators (in spe),

We believe that the high art of being creative in design thinking and Lean Startup lies not in brainstorming or coming up with elaborated concepts. We rather consider creatively conceiving the right experiments with customers as the ultimate litmus test of any creative entrepreneur. Conscious experimentation produces the most learning and therefore deserves our highest respect.

But we also know how hard it is to start with this "counter-intuitive" world of design thinking and lean experimentation, especially for corporate innovators. Therefore in our training, we introduce a selection of the most common methods of lean experimentation in the form of a 'menu' for inspiration and learning. We are happy to share our collection and references to the most important people and sources about lean experimentation with you, too.


Some of the materials we will use in the workshop for voluntary pre-reading.

After Workshop

A collection of material you might want to read after our workshop

Business Design and Lean Startup: An Introduction

Lean Experiment Menu

Browse our little library for the most common and effective lean experiments. We add more from time to time:

Use as PDF

Innovation Tool Download › Lean Experiment Menu › co:dify Group

If the download is not working, try this link instead.

Use in Miro

Lean Experiments Library

Use your board password given by co:dify

What You Should Know

Familiarize yourself with a Lean Startup testing and experimentation 101. These articles by David Bland and Bruno Pešec are a great start:

Step-by-step guide for designing Lean Experiments

How to Avoid Biases In Your Product Experiments

Rules of Thumb for Quantitative Experiments - Kromatic Blog

Helpful Software

Must Read Books For Lean Experimentation

The Real Startup Book

The first and until today most comprehensive collection of lean experiments, compiled by a crowd of entrepreneurs and passionate lean startup enthusiasts, curated by Tristan Kromer. This oldie but goldie is still our favourite.

Strategyzer | Testing Business Ideas - Process to Reduce Innovation Risks

The new kid on the block by David Bland. Beautifully curated. For beginners, intermediates, and pros alike. If you need a reference book for the most frequently used experiments, this is it.

Lean Analytics Book - Use data to build a better startup faster

This an already more advanced book, which goes into the nitty gritty details of measuring 'metrics that matter'. It definitely helps you to get unstuck in projects, when building digital products/services.

Experiment Guide

Another new kid on the block. A real deep dive on A/B testing from world-class experts on the topic.

People and Institutions Worth Following

Steve Blank Entrepreneurship and Innovation

Love the Problem

GrasshopperHerder - Startups & Innovation Ecosystems

Strategyzer Blog